We’re always absorbing information and making judgements, blink-of-an-eye assessments of people and situations.

While we’re not necessarily conscious of it, we’re all capable of pausing and reflecting on our own attitudes, behaviours and judgements and where we see the need, making adjustments. 

Making a quick, discriminatory judgement about a product brand is one thing. Making discriminatory judgements of people is another. 


It’s doing harm.

You can tell when a club doesn’t understand discrimination and its consequences. There will be stories, around the club of people being demeaned and treated unfairly because of their age, sex, race or ability.

Stories like:

  • A coach telling his male charges to stop acting like girls, demeaning both boys and girls in one off-hand remark
  • The club making no effort to improve its accessibility for those with disabilities
  • People from different backgrounds not being made to feel welcome
  • Women not getting a look-in for coaching jobs, being relegated to the canteen instead
  • People complaining about demeaning treatment and being told ‘it was only a joke’.
The club ultimately misses out on accessing, and retaining, real talents in their communities.


Compare this to a club that prides itself on being respectful, safe and fair.

People in this club have a good understanding of the impact of discrimination.

This club knows that discriminatory behaviour risks everything; new learnings, working well together, and bringing our collective best sides to problems, issues and shared causes.

This club’s people prioritise appreciating people for their own unique backgrounds, dispositions, life stories, experience, capabilities and wisdom.

Clubs like this one are smart clubs. They harness the potential of all their members.