Typecasting someone in a negative and limiting way, simply because of their skin colour, nationality or culture, is racism.


Around your club, you might see or hear: 

  • Spectators yelling racial slurs from the sidelines
  • People’s general suspicion of, and hostility and unfriendliness toward people from different cultural backgrounds
  • Derogatory ‘jokes’ in and around the club.


Treating them as less-than because of how they look or where they’re from always hurts, always causes harm, even if it’s not all that visible.

It’s no fun being the butt of crude, racist remarks and put downs. It’s no fun being judged as inferior, or a lesser human being by others who find it difficult to accept and value the differences of race, nationality and culture.

Being on the receiving end of racist attitudes and language, our sense of worth and confidence takes a hit, and it can be hard to bounce back. Victims and their families are harmed.

This racist behavior that discounts the value of others in this way, goes to the heart of significant issues of social cohesion, leading to depression, anxiety, bullying and suicide, at the cost of health and well-being.



When a club aspires to become a place of respect, safety, fun, fairness and success, you can guarantee it has re-framed things.

Old, unhelpful racist stereotypes are being replaced with club expectations that everyone is valued, respected and welcomed.

Everyone works side by side, respectfully, with others in and around the club. Racist behaviours are called out and dealt with constructively including sanctions and other ways that measurably strengthen positive club culture.

Club Respect advice:

Step 1. Take notice

First, check in on yourself. Be prepared to subject your own attitudes, behaviours and language to scrutiny regarding race, nationality and different cultures and different faiths.
What do you really think and feel about people who are different to your race, faith and culture?

Step 2. Be alert

Be alert to the attitudes, language and behaviours of those around you. Such as when a coach, a spectator or a parent says to a player, ‘why don’t you go back where you came from!’

Step 3: Speak up

We know that it can be difficult and sometimes dangerous to call out racism. We know that this is why people sometimes choose to turn a blind eye and remain uneasily silent.

But, racist behaviour, in and around your club, with its negative impacts, will continue unless it is called out by you and others.

We think people like you are looking for a way to break the cycle of silence, a way that is safe, proactive and consistent.


Club Respect has created SMART steps to help you.