More than anyone, you are:
Always be on the look-out for simple and practical ways to translate your clubs values and success measures into reality.
If you don’t already, think about creating respect and fair play awards.
If you don’t, it is hard to ask others to do so.
Translate club aspirations around equality and fairness with care and imagination.
You know things about players and families that others haven’t necessarily picked up on.
It’s you who has quietly observed there are some families who can’t afford the playing kit for their kids.
It’s you who took an idea to the club to create ‘bins for boots’ and made this work by meeting with suppliers to create this an everyday no fuss reality at your club.
It’s you who noticed that your boys’ teams keep being preferred in the use of playing fields.
It’s you who hears some people around the club speaking disrespectfully about immigrant communities, and are proactive on the matter.